Reporting to the Head of Marketing, the Product Marketing Manager will be a key player in bridging technical expertise with innovative marketing strategies. OP Labs is a fully remote company, an your work will connect Optimists from around the world and contribute directly to the company’s mission of scaling Ethereum. As a Product Marketing Manager, you will play a vital role in promoting cutting-edge blockchain products, bridging technical innovation with effective marketing strategies, and contributing significantly to the growth and success of the organization in a dynamic digital landscape.

What are the role responsibilities?

• Develop and execute marketing strategies for blockchain products, ensuring they appeal to both technical experts and general audiences.
• Collaborate closely with the product and technical teams to gain a deep understanding of the product features
• Translate technical product details into compelling marketing messages that resonate with various target audiences.
• Lead marketing campaigns, from conception to execution, leveraging diverse channels to maximize product visibility and adoption.
• Educate both internal teams and external stakeholders on the nuances of blockchain technology, particularly decentralized governance, DAOs, community efforts, other blockchain protocols, and more.
• Stay current with industry trends and competitive dynamics, integrating these insights into marketing strategies and campaigns.
• Be the voice of technical and non technical users, and a trusted advocate to inform product messaging, brand differentiation, technical marketing content, and collateral.
• Translate technical concepts into engaging content across marketing surfaces.
• Own and manage key internal and external collateral such as pitch decks, case studies, enablement assets, product pages, and user comms.
• Expert on the competitive blockchain landscape, market requirements, and overall product needs.

What skills do you bring?

• Solid understanding of decentralized communities, DAOs, and blockchain technology.
• Ability to communicate complex technical concepts effectively and devise marketing campaigns that resonate with both technical and non-technical audiences.
• Proven experience in product marketing, ideally within the blockchain or related tech industries.
• Strong grasp of blockchain technology, decentralized communities, and DAOs, with the ability to communicate these concepts effectively.
• Creative and strategic thinking, capable of developing innovative marketing strategies that align with technical product features.
• Exceptional communication and collaboration skills, essential for working with cross-functional teams and diverse audiences.
• Demonstrated ability to lead and manage comprehensive marketing campaigns from start to finish.

Nice to haves

• Familiarity with Ethereum’s infrastructure, decentralized technologies, and the broader blockchain ecosystem.
• Experience in a startup or technology company, particularly within a fast-growing environment.
• A knack for understanding and leveraging web3 and meme culture to create viral content