Reporting to the Head of Marketing, the Social Media Manager is a vital role within the Optimism ecosystem, responsible for overseeing and elevating all social media channels. OP Labs is a fully remote company, an your work will connect Optimists from around the world and contribute directly to the company’s mission of scaling Ethereum. As the Social Manager, you will be at the forefront of shaping the organization’s online presence, driving engagement and growth through innovative and culturally relevant social media strategies.

What are the role responsibilities?

• Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility.
• Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities.
• Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals.
• Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns.
• Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach.
• Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant.
• Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.

What skills do you bring?

• Deep understanding of vibes, web3 community niche humor, and the dynamics of digital engagement.
• Ability to significantly increase followers, likes, and engagement across various platforms in crypto.
• Fluency in the communities surrounding Optimism to best represent and storytelling on behalf of the Optimism Collective.
• Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating success in growing and engaging online communities, especially in tech or blockchain.
• Excellent understanding of social media platforms, trends, and analytics, with a specific focus on the web3 and blockchain community.
• Strong creative skills, with the ability to produce and curate content that is both engaging and aligned with the brand's voice.
• Experience working with creative agencies or teams to develop visual content.
• Exceptional communication and collaboration skills.

Nice to haves

• Familiarity with Ethereum’s infrastructure, decentralized technologies, and the broader blockchain ecosystem.
• Experience in a startup or technology company, particularly within a fast-growing environment.
• A knack for understanding and leveraging web3 and meme culture to create viral content.