Project Overview

Moonbirds is a pixel-owl avatar NFT collection launched by PROOF Collective in April 2022, with a total supply of 10,000 pieces. It achieved over 280 million in trading volume during its first week of release, becoming a phenomenal project in the NFT market at that time.

It has since expanded into a broader tokenized ecosystem using the native token BIRB. The project migrated from Ethereum to Solana, combining cultural meme identity with scalable on-chain infrastructure, aiming to support governance, ecosystem incentives, staking mechanisms, and future integration with the Solana ecosystem under the guidance of the Birbillions Thesis.

Currently, $BIRB has a total supply of 1 billion and a circulating supply of approximately 285 million.

Project Introduction

Moonbirds was originally a collection of 10,000 unique PFP NFTs launched by PROOF Collective, focusing on a community of collectors, creators, and dreamers, providing connections between digital and real worlds.

After being acquired by Orange Cap Games in 2025, the project transformed into a “meme + physical” model, migrated to the Solana blockchain, and launched the $BIRB token.

This token serves as a coordination layer supporting the long-term growth of the ecosystem, including governance participation, holder rewards, and integration with traditional retail channels such as trading cards and collectible toys.

The Birbillions Thesis outlines the goal of building a crypto-native consumer goods company, aiming to achieve $1 billion in annual revenue while balancing meme appeal with commercial viability. The project emphasizes community-first principles, aiming to bridge Web3 art, culture, and real-world products.

Products and Technology

Moonbirds’ core products include a collection of 10,000 NFTs supporting customizable backgrounds and pixel/illustration art-style switching, with each NFT providing personal and commercial usage rights.

The project introduced the Nesting 2.0 mechanism, where users lock NFTs (Moonbirds, Mythics, and Oddities) in exchange for soul-bound Birb NFTs and receive $BIRB rewards linearly over 24 months. This mechanism aims to promote long-term holding rather than short-term speculation.

Technically, the project is based on the Solana blockchain, utilizing its high throughput and low fees to support smart contracts for staking, governance, and reward distribution.

Additionally, Moonbirds partnered with Story Protocol to integrate the Verse Eight platform, enabling no-code game development using Moonbirds IP. Other products include the Talons reward system (for redeeming experiences and merchandise) and Birb Game (a token distribution game).

The ecosystem has also expanded to physical goods such as apparel, keychains, and stickers, sold through the Ablo platform.

Tokenomics

The native token of Moonbirds is $BIRB, with a total and maximum supply of 1 billion and a circulating supply of approximately 285 million. The token distribution is as follows:

• 27% for holder rewards via Nesting 2.0 (linear unlock over 24 months)
• 12% for ecosystem partners and expansion
• 10% for value-chain incentives
• 8% for market liquidity
• 8% innovation reserves
• 10% team long-term incentives
• 25% investors and advisors

$BIRB functions as both a utility and governance token for staking, reward claiming, ecosystem participation, and community decisions.

Team, investor, and advisor allocations are subject to a 12-month lock-up followed by 24-month gradual vesting. Approximately 65% of tokens are community-oriented, aiming to balance short-term incentives with long-term ecosystem stability.

Public information has not yet detailed inflation mechanisms or burn plans.

Team and Investors

The Moonbirds team is led by Orange Cap Games, with key members including:

• Kevin Rose — Co-founder, former founder of PROOF Collective
• Justin Mezzell — Co-founder, design and creative lead
• Additional Orange Cap Games development and growth teams focusing on IP expansion and game design

Investors include well-known entities such as 1kx, Yuga Labs, Multicoin Capital, and V3V Ventures.

Roadmap

Moonbirds’ roadmap focuses on ecosystem expansion and integration:

Achieved

• Token Generation Event (TGE) — January 28, 2026
• Nesting 2.0 launch
• $BIRB exchange listings (Binance Alpha, Bybit, KuCoin)
• Ethereum → Solana migration
• Birbillions Thesis whitepaper release

Near-Term

• Korean exchange listings
• Verse Eight no-code game tools
• Expansion to Vibes TCG and the broader market economy

Long-Term

• $1B annual revenue target
• Physical collectibles and games
• Global IP distribution
• Enhanced staking and token utility
• Traditional distributor partnerships (e.g., Asmodee, GTS)

VII. Risks and Opportunities

Risks

• High volatility due to meme-driven valuation
• Community dissatisfaction with 24-month vesting schedules
• Execution risk tied to manufacturing, distribution, and demand
• Strong competition in the Solana + NFT sectors
• Speculative price behavior lacking hard fundamentals

Opportunities

• 65% community allocation + Nesting 2.0 → strong retention mechanics
• Brand pathway from digital → physical consumer markets
• Multi-exchange listings enhance liquidity and visibility
• Revenue diversification beyond meme speculation
• Strong investor backing and partnership network

VIII. Conclusion

Moonbirds has evolved from an NFT collection into a comprehensive Solana-based ecosystem, driving the fusion of meme culture and real-world commerce through $BIRB and the Birbillions Thesis.

With Nesting 2.0, governance layers, and IP expansion, the project aims to establish a sustainable Web3 brand.

Despite volatility and execution challenges, its community-centric structure, token design, and strategic partnerships provide a credible foundation for long-term positioning in both the NFT and broader meme-economy landscape.

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Hotcoin Research, the core research and investment arm of Hotcoin Exchange, is dedicated to turning professional crypto analysis into actionable strategies. Our three-pillar framework — trend analysis, value discovery, and real-time tracking — combines deep research, multi-angle project evaluation, and continuous market monitoring.

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